FREEZEPOP: KICKSTARTER CAMPAIGN

ART DIRECTION, SOCIAL MEDIA, PROJECT MANAGEMENT, COPYWRITING, ETC...

So, a little backstory about my band — we've been doing this for over 25 years. We actually started running a record label previous to the band forming, so initially all our music was self-released. This is way back when people used to actually buy CDs (sounding like an old cranky person here, but you get it). We put out one album with a major-ish label, which was an *okay* experience, but we realized it would be smarter to go back to being DIY. Except then we were getting things like $2.93 royalty checks. But then crowdfunding became a viable option. So in 2016 we did a Kickstarter campaign to help raise money for our new album, and the response was amazing — I was initially really worried that we were overreaching with our original $30,000 goal, but we ended up hitting over $88,000!

It turns out that most people are unaware how badly musicians have been impacted by streaming services, so I wanted to highlight that $2.93 check and work it into the narrative about why we were asking people to help fund us (in a funny way, not like a "you guys are screwing us over" kind of way). The main video was a collaboration between all of us in the band (they're all very smart, funny, wonderful, etc.) and some other friends of ours: videographers, 3D modelers, people who had already run Kickstarters.