LIVING PROOF: SMART MAGAZINE + MINISITE
ART DIRECTION, UI, UX, PRODUCT DESIGN, PUBLICATION DESIGN, IDENTITY DESIGN
SMART is Living Proof's stylist education program. This collateral is meant as a supplement to the in-person workshops, and works in partnership — the magazine has editorial and educational content and drives to the website for video demonstrations of cutting and styling techniques.
I was an art director on the photoshoot, and designed the magazine and minisite. I also handled the SMART identity design to complement Living Proof's established brand guidelines.